THE KEY MOMENTS IN HOODIE HISTORY

1920s-1930s: Invention.

Champion Products, is widely credited as the creator of the first hooded sweatshirt, which was made to provide athletes and laborers, like cold-storage workers, added protection and warmth.

1970s: Hip hop and street culture

At the time, New York City was a hotbed of emerging street cultures, including hip hop. Graffiti artists, found the hoodie useful for concealing their identities.

1980: High fashion takes notice

In 1980, fashion designer Norma Kamali created her celebrated Sweatshirt Collection, revolutionizing ready-to-wear trends and the fashion industry’s perception and use of everyday materials in high-end design.

1990s: Prolific status

By the 90s, the hoodie’s duality as both trend and staple was well established. It’s during this era when the term hoodie becomes part of American vernacular, spurred in large part by hip hop’s rise into the mainstream and the popularity of urban fashion trends.

2012: Tech triumph and teen tragedy

Mark Zuckerberg caused a stir when he chose to meet Wall Street investors wearing a hoodie, establishing an identity as a non-conformist than making a casual fashion statement.

The same year, a teenager named Trayyon Martin was wearing a hoodie the night he was killed in Florida after being deemed “suspicious.” The tragic incident sparked a national dialogue surrounding perceptions about race, image, identity and class. The hoodie became a banner for supporters of Trayvon Martin, uniting those looking for justice for the life lost.

RESPECT FOR EVERY STORY OF THE FASHION ITEM

🌈🌈🌈